Unlike other films noir of the time, which were typically black-and-white, Niagara was shot in "three-strip" Technicolor (one of the last films to be made at 20th Century Fox in that format, as a few months later the studio began converting to CinemaScope, which had compatibility problems with three-strip but not with Eastmancolor).
Niagara was a box office success and received positive reviews from film critics. It was one of 20th Century Fox's biggest box office hits that year. Monroe was even top billing in Niagara, which elevated her to movie star status. Monroe's next two films, Gentlemen Prefer Blondes and How to Marry a Millionaire (both 1953), were even bigger successes commercially.
This was effectively Marilyn Monroe's breakthrough film, where he look had its beginnings- she effectively became the character that she was later expected to be. The birth of a goddess.



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