Japanorama - Gyaru

Ganguro is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000, but remains evident today. The Shibuya and Ikebukuro districts of Tokyo are the center of ganguro fashion.

In ganguro fashion, a deep tan is combined with hair dyed in shades of orange to blonde, or a silver gray known as "high bleached". Black ink is used as eyeliner and white concealer is used as lipstick and eyeshadow. False eyelashes, plastic facial gems, and pearl powder are often added to this. Platform shoes and brightly-colored outfits complete the ganguro look. Also typical of ganguro fashion are tie-dyed sarongs, miniskirts, and lots of bracelets, rings, and necklaces.

The deep ganguro tan is in direct conflict with traditional Japanese ideas of feminine beauty. Due to this, as well as their use of slang, unconventional fashion sense, and perceived lack of hygiene, ganguro gals are almost always portrayed negatively by the Japanese media.

Fashion magazines like Egg and Cawaii have had a direct influence on the ganguro. Other popular ganguro magazines include Popteen and Ego System. The ganguro culture has evolved its own synchronized dances, called Para Para. Participants do predetermined moves at the same time, usually as accompaniment to J-pop music. Para Para events are held by ganguro circles, and involve either going to clubs to perform Para Para or gathering to learn new dances.

People generally associate the ganguro look with the old style. The newer style consists of a mid tan, natural makeup, long white to brown hair, with curls or straightened and backcombed. Current clothing trends include mini shorts, knee socks, and tanktops.

One of the most famous early ganguro girls was known as Buriteri, nicknamed after the black soy sauce used to flavor yellowtail fish in teriyaki cooking. Egg made her a star by frequently featuring her in its pages during the height of the ganguro craze. After modeling and advertising for the Shibuya tanning salon "Blacky", social pressure and negative press convinced Buriteri to retire from the ganguro lifestyle

Yamanba is a newer term often used to describe extreme practitioners of ganguro fashion. Yamanba feature darker tans and add white lipstick, pastel eye makeup, tiny metallic or glittery adhesives below the eyes, brightly-colored contact lenses, plastic dayglo-colored clothing, and incongruous accessories to the ganguro look. Some yamanba wear stuffed animals as decorations. The male equivalent is called a "center guy" (Sentaagai?, Center Street), a pun on the name of a pedestrian shopping street near Shibuya Station in Tokyo where yamanba and center guys are often seen.