They Live

This movie will change your life.
"I have come here to chew bubblegum and kick ass. And I'm all out of bubblegum." - George Nada

They Live is a 1988 American science fiction action horror film written and directed by John Carpenter, based on the 1963 short story "Eight O'Clock in the Morning" by Ray Nelson. Starring Roddy Piper, Keith David, and Meg Foster, the film follows an unnamed drifter who discovers through special sunglasses that the ruling class are aliens concealing their appearance and manipulating people to consume, breed, and conform to the status quo via subliminal messages in mass media. The 2012 documentary film The Pervert's Guide to Ideology, presented by the Slovene philosopher and psychoanalyst Slavoj Žižek, begins with an analysis of They Live. Žižek uses the film's concept of wearing special sunglasses that reveal truth to explain his definition of ideology. Žižek states:

They Live is definitely one of the forgotten masterpieces of the Hollywood Left. … The sunglasses function like a critique of ideology. They allow you to see the real message beneath all the propaganda, glitz, posters and so on. … When you put the sunglasses on, you see the dictatorship in democracy, the invisible order which sustains your apparent freedom.